Benchmark Partner Certification

Free

Benchmark Partner Certification

Course
47 Lessons

Introduction: Welcome to Databox’s Benchmark Partner Certification Course

In this course, you’ll learn how to use benchmark and survey data to more easily acquire – and more effectively retain – your ideal clients.

Course Learning Objectives

Preview

Technical Course Introduction

Resources

Chapter 1: What Business Performance Benchmarks Are and How You Can Use Them to Grow Your Business

Lesson 1: What are Business Performance Benchmarks

Lesson 2: Accessing 1,000s of Benchmarks Using Databox’s Benchmarks Explorer

Lesson 3: The Benefits of Creating Your Own Benchmark Study with Databox’s Benchmark Groups

Quiz Yourself

Resources

Chapter 2: Understanding & Explaining Benchmark Charts

Lesson 1: The Key Elements of a Benchmark Chart

Lesson 2: Viewing Benchmarks over Time

Quiz Yourself

Resources

Chapter 3: Creating Your Own Benchmark Group

Lesson 1: What to Consider Before Building your Group

Lesson 2: Partner Use Cases

Lesson 3: How to Build Your Own Benchmarks Group

Lesson 4: Getting Companies to Join Your Benchmark Group

Quiz Yourself

Resources

Chapter 4: Leveraging Benchmarks and Benchmark Groups in Your Marketing & Lead Generation

Lesson 1: Publish an Open Invitation to Join Your Group

Lesson 2: Write An Article with Data from Your Group

Lesson 3: Launch a Landing Page with an Offer for a Free Benchmark Consultation

Quiz Yourself

Resources

Chapter 5: Creating Unique Content Using Your Benchmark Data

Lesson 1: Publish Some of your Benchmark Data

Lesson 2: Share Advice on How to be a Top Performer for Specific Metrics

Lesson 3: Use your Benchmark Data to Answer Questions Publicly

Lesson 4: Ask Questions on Social Media Using the Data as Background Information

Lesson 5: Show Trends in the Benchmark Data and Talk About the Trend

Quiz Yourself

Resources

Chapter 6: Engage your Members to Create Content Together

Lesson 1: Host a “Guess the Benchmark” Post

Lesson 2: Invite Benchmark Group Members to Your Podcast

Lesson 3: Run a Survey to Gather & Share Qualitative Insights from Your Group

Quiz Yourself

Resources

Chapter 7: Leveraging Benchmarks in Your Sales Process

Lesson 1: How Benchmarks and Surveys Will Improve Your Prospecting Response Rates

Lesson 2: How to Prospect with Benchmarks and Surveys

Lesson 3: Why You Should Offer a Benchmark Consultation Call as Part of Your Discovery Process

Lesson 4: How to Run a Discovery Call with Benchmarks

Lesson 5: Role Play of a Discovery Call with Benchmarks

Quiz Yourself

Resources

Chapter 8: Using Benchmarks to Drive Client Strategy

Lesson 1: Discussing Strategy & Setting Goals with Benchmarks

Lesson 2: Comparing Client Performance Over Time to Benchmarks

Quiz Yourself

Resources

Completing the Certification

You've completed the course - now it's time to officially get certified.

How to complete the certification