Benchmark Partner Certification
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Introduction: Welcome to Databox’s Benchmark Partner Certification Course

Course Learning Objectives
Technical Course Introduction
Resources
Chapter 1: What Business Performance Benchmarks Are and How You Can Use Them to Grow Your Business

Lesson 1: What are Business Performance Benchmarks
Lesson 2: Accessing 1,000s of Benchmarks Using Databox’s Benchmarks Explorer
Lesson 3: The Benefits of Creating Your Own Benchmark Study with Databox’s Benchmark Groups
Quiz Yourself
Resources
Chapter 2: Understanding & Explaining Benchmark Charts

Lesson 1: The Key Elements of a Benchmark Chart
Lesson 2: Viewing Benchmarks over Time
Quiz Yourself
Resources
Chapter 3: Creating Your Own Benchmark Group

Lesson 1: What to Consider Before Building your Group
Lesson 2: Partner Use Cases
Lesson 3: How to Build Your Own Benchmarks Group
Lesson 4: Getting Companies to Join Your Benchmark Group
Quiz Yourself
Resources
Chapter 4: Leveraging Benchmarks and Benchmark Groups in Your Marketing & Lead Generation

Lesson 1: Publish an Open Invitation to Join Your Group
Lesson 2: Write An Article with Data from Your Group
Lesson 3: Launch a Landing Page with an Offer for a Free Benchmark Consultation
Quiz Yourself
Resources
Chapter 5: Creating Unique Content Using Your Benchmark Data

Lesson 1: Publish Some of your Benchmark Data
Lesson 2: Share Advice on How to be a Top Performer for Specific Metrics
Lesson 3: Use your Benchmark Data to Answer Questions Publicly
Lesson 4: Ask Questions on Social Media Using the Data as Background Information
Lesson 5: Show Trends in the Benchmark Data and Talk About the Trend
Quiz Yourself
Resources
Chapter 6: Engage your Members to Create Content Together

Lesson 1: Host a “Guess the Benchmark” Post
Lesson 2: Invite Benchmark Group Members to Your Podcast
Lesson 3: Run a Survey to Gather & Share Qualitative Insights from Your Group
Quiz Yourself
Resources
Chapter 7: Leveraging Benchmarks in Your Sales Process

Lesson 1: How Benchmarks and Surveys Will Improve Your Prospecting Response Rates
Lesson 2: How to Prospect with Benchmarks and Surveys
Lesson 3: Why You Should Offer a Benchmark Consultation Call as Part of Your Discovery Process
Lesson 4: How to Run a Discovery Call with Benchmarks
Lesson 5: Role Play of a Discovery Call with Benchmarks
Quiz Yourself
Resources
Chapter 8: Using Benchmarks to Drive Client Strategy

Lesson 1: Discussing Strategy & Setting Goals with Benchmarks
Lesson 2: Comparing Client Performance Over Time to Benchmarks
Quiz Yourself
Resources
Completing the Certification

How to complete the certification

Lesson 2: Invite Benchmark Group Members to Your Podcast

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